Privacy Policy

1. Who We Are

Strategic Reservations Limited ("we", "us", "our") is a company registered in England and Wales under Company Number 15071492. We operate the website strategicreservations.com and provide luxury hotel and tour package consultancy services.

Data Controller: Strategic Reservations Limited
Contact: privacy@strategicreservations.com

2. What Data We Collect

2.1 Information You Provide

• Full name, email address, phone number
• Travel preferences, destination requests, dates, budget
• Passport details (only when required to confirm a booking)
• Special requirements (dietary, accessibility, medical — only when relevant)
• Any correspondence you send us via email, phone or contact form

2.2 Information Collected Automatically

• IP address and browser type (for security and analytics)
• Pages visited, time on site, referring URLs
• Cookie identifiers (see Section 8 on Cookies)

3. How We Use Your Data

We use your personal information to:

• Respond to your enquiries and provide our travel consultancy service
• Source, negotiate and arrange hotel and tour packages on your behalf
• Communicate updates, confirmations and itinerary details
• Send you relevant travel deals and offers (only with your consent)
• Comply with our legal obligations and resolve any disputes
• Improve our website and services through anonymous analytics

4. Legal Basis for Processing (UK GDPR)

• Contract: Processing necessary to perform our service agreement with you
• Legitimate Interests: Analytics, fraud prevention, and improving our services
• Consent: Marketing emails and newsletters — always opt-in, always revocable
• Legal Obligation: Compliance with UK law, tax and financial reporting

5. Who We Share Your Data With

We may share your data with:

• Hotels and suppliers — only the information necessary to confirm your booking
• Payment processors — for processing service fees (PCI-DSS compliant)
• IT and email service providers — who process data on our behalf under data processing agreements
• Legal or regulatory authorities — when required by law

We do not sell, rent or trade your personal data to any third party for marketing purposes.

6. International Transfers

Where we share data with hotel or tour suppliers outside the UK or EEA (for example, to confirm a booking in Dubai or Bali), we ensure appropriate safeguards are in place, including standard contractual clauses or adequacy decisions. Your data is always transferred lawfully.

7. How Long We Keep Your Data

• Client records and booking data: 7 years (legal/tax obligation)
• Enquiry data (no booking made): 12 months
• Marketing preferences: Until you unsubscribe or withdraw consent
• Website analytics: 26 months (anonymised)

8. Cookies

We use cookies to improve your experience on our website. Types of cookies we use:

• Essential: Required for the site to function (cannot be disabled)
• Analytics: Help us understand how visitors use our site (Google Analytics — anonymised IP)
• Preferences: Remember your settings and choices

You can control cookies through your browser settings or our cookie banner. Disabling non-essential cookies will not affect your ability to use the website.

9. Your Rights Under UK GDPR

You have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your data ("right to be forgotten")
• Restriction — request that we limit how we process your data
• Portability — receive your data in a machine-readable format
• Objection — object to processing based on legitimate interests or for direct marketing
• Withdraw Consent — at any time, without affecting prior processing

To exercise any of these rights, email us at privacy@strategicreservations.com. We will respond within 30 days.

10. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. These include encrypted communications (SSL/TLS), access controls, and regular security reviews. In the unlikely event of a data breach, we will notify you and the ICO as required by law.

11. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would, however, appreciate the opportunity to resolve any concerns directly before you contact the ICO.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices. The "last updated" date at the top of this page will always show the most recent version. We recommend checking this page periodically.

13. Contact Us

For any privacy-related questions, please contact:
Strategic Reservations Limited
Email: privacy@strategicreservations.com
Website: Contact Form